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Tuesday
Jun162009

Syndication

Budding - or not-so-budding - musicians are naturally drawn towards social networks. In fact, I'd say the explosion in the popularity of social networks owes a lot to bands and artists going round 'befriending' people (a misnomer if ever there was one - and that's coming from a musician - 'bespamming' would be more appropriate!).

It's easy to see why: since their earliest days, social networks have offered bands (and indeed brands) a cheap way to connect with other people and to display their wares easily on a digital plate.

However, social networking has got to the point where there now are multitudes of communities to focus on - or worry about. Bands will know that keeping people engaged with these communities relies on there being interesting content regularly posted on these sites. But keeping tons of social networking presences up to date is extremely laborious.

Thankfully, there is a way around this, and it comes in the form of syndication. Recently I made a decision to use this blog as the main source of my content, and to feed it through to all my profiles. I started off by doing this mainly through importing this blog's Atom feed into Facebook pages, Last FM etc., but I'm now going to be using a tool called Ping to spread my blog's content all over the interweb.

If Ping does what it says on the tin, when I post this blog it should show up literally anywhere I've got a social networking presence - and that's a whole load of places: Myspace, Facebook, Last Fm, Twitter, iLike and more (it's getting faintly ridiculous!). Ping has been around for a while and I'm possibly a bit late to the party, but my hope is that from now on if I write stuff here, anybody else who has a whiff of interest in what I'm doing should get updated...without me having to worry about using javascript to import RSS feeds or copying and pasting content. There's a whole load of other snazzy (but probably pointless) stuff I can do with Ping too - for example, I think I can just text Ping if I want a message about the poo my cat is currently doing to appear on 20 social networks at once.

I'll let you know how I get on. If you're reading this successfully, it's probably worked!

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