Twisted City by Chris Singleton - album sleeve

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Entries in Viral Email (1)


A message from Bob

Those boffins at Sony BMG have come up with a rather good viral e-marketing campaign to promote the latest incarnation of Bob Dylan's Greatest Hits (must be at least the third Dylan greatest hits album they've put out, but there you go).

The viral is based around the famous Subterranean Homesick Blues promo clip, which features Bob standing behind the Savoy Hotel in London, holding up cue cards for his audience. These cards contain lyrics from the track, which he flips through as the song plays.

The viral microsite allows you to write your own message on each card that Bob is holding, and then he flicks through your message for your friends. So you could write something like 'Hi mate, I'm in Spain, shagging your girlfriend' or something equally inappropriate, send it to your mate, and Bob will do his thing with your message to the tune of Subterranean Homesick Blues.

My description of it doesn't do it justice - you should try it out for yourself at It's a good laugh, even if I can't imagine traditional Bob fans being too enthused by it. But then again, maybe it's not about traditional Bob fans - perhaps the record label are trying to expose Bob's music to a new audience. The only problem with that though, is that Subterranean Homesick Blues is not, in my view at least, one of his best tracks, and if I was coming cold to Dylan, I wouldn't be too turned on by the song. Also, I might not be familiar with the promo clip and wonder why a scruffy looking guy down an alley was telling me my friend was shagging my girlfriend.

I like it though.

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